Everything agencies ask before partnering.

Understory runs Meta and Google Ads campaigns behind your agency's brand. We handle campaign setup, QA, budget pacing, optimisation implementation and reporting under SOP-driven workflows — so your team sells and strategises while we execute. Clients never see us; everything ships under your name.

Hiring in-house means a fixed salary, employment liability, a 4–8 week hiring cycle and single-person dependency risk. Understory deploys a trained execution team immediately on a predictable monthly retainer — typically around 50% lower execution cost — and scales up or down with your workload.

New campaign setups turn around in 24–48 hours once briefed. Full onboarding — process alignment, access, first live campaign and reporting rhythm — completes within 14 days.

Yes. Every deliverable, dashboard and report carries your branding. We operate strictly behind the scenes as an extension of your team, with no client-facing footprint.

Meta Ads and Google Ads across single and multi-account setups, from 5 campaigns on the Execution tier up to 30+ campaigns with multi-account dashboards on Growth Execution. Capacity scales with your tier.

Every task runs through a defined QA checklist and repeatable SOP workflow, with a dedicated execution lead assigned to your accounts. That means the same standard on every campaign — no surprises for your clients.

No. Understory operates entirely behind the scenes. Every campaign, dashboard and report carries your branding, and we never contact or appear in front of your clients. To them, the work is 100% yours — because the strategy and relationship are.

Most agencies mark up paid media execution by 1.6–2x (a 25–50%+ margin), because it's a high-impact, ROI-driven service. Because our retainer is a predictable monthly cost scaled to your volume, that typically leaves a healthy margin while you still own strategy, reporting interpretation and the client relationship. Price that owned time in — it's where your real margin lives.

You keep full, direct access to the ad accounts at all times — not just our reports. You own the accounts and the data; we execute inside them. That transparency lets you verify performance yourself whenever you want, which we consider a non-negotiable of a trustworthy partnership.

Clear scope: number of campaigns, included platforms, reporting cadence, optimisation frequency, turnaround SLAs, communication protocols and data ownership. Vague deliverables signal vague execution. Our packages spell all of this out up front, with no long lock-in — you can scale up or down month to month.

You do. The ad accounts, historical data and creative remain entirely yours. If we ever parted ways, nothing moves and nothing breaks — your client relationships and assets stay exactly where they are.