Our hybrid model
A complete white-label PPC and paid-media execution layer that ships under your brand — so your senior team stays on strategy, sales and client relationships.
Campaign builds, audiences and creative setup shipped to your QA standards.
Search, PMax and display setup with structured account hygiene.
Every campaign verified against a defined checklist before launch.
Continuous spend monitoring so nothing over- or under-delivers.
White-label dashboards and weekly performance summaries.
Implementation of optimisations and workflow efficiency gains.
Our delivery framework
Specialists assigned to your accounts exclusively — not a shared ticket queue.
Every task runs through defined, repeatable processes for consistent output.
Briefs become live, QA-verified campaigns in under two days.
Every campaign verified before launch. Zero surprises for your clients.
Predictable internal reporting so you always know where things stand.
Add or reduce campaign volume as your client base moves.
The complete guide
Everything an agency owner actually asks before handing off paid media.
White-label PPC is when an agency outsources the execution of paid ad campaigns — Google Ads, Meta Ads — to a specialist partner who runs everything behind the agency's brand. Your clients pay you; you keep the relationship, the strategy and the margin; the partner does the building, QA and reporting invisibly. To the client, the work is 100% yours.
You hand off a brief through a simple, repeatable intake. Understory builds the campaigns, runs them through a defined QA checklist, and launches under your brand within 24–48 hours. You keep full, direct access to the ad accounts the whole time, and reports land in your branding — so you stay in front while we work in the understory.
Hiring in-house means a $45k–$70k salary, employment liability, a 4–8 week hiring cycle and single-person dependency risk. A white-label partner deploys a trained team immediately on a predictable monthly retainer — typically around 50% lower execution cost — and flexes up or down with your client load instead of sitting idle between wins.
When delivery starts capping your sales. If senior people are stuck building campaigns instead of winning clients, if QA risk is climbing, or if you're turning away retainers because you can't staff them — that's the moment. A white-label layer lets you say yes without hiring ahead of revenue.
Look for genuine invisibility (your branding by default), documented SOPs and a real QA checklist, full account and data ownership, a 24–48h turnaround, predictable pricing scoped to volume, and platform/vertical fit. Below-market pricing usually signals below-market execution. We wrote the full vetting checklist on our blog.
Want the deep dives? Read how to choose a partner and whether it's worth it.
Who runs it
Akash Solanki · Founder, Understory
I started Understory after watching great agencies stall — not on strategy, but on execution capacity. You'd win the client and then scramble to deliver. We're the team that quietly handles the build, the QA and the reporting so you can keep selling and keep your nights back. No drama, no client-facing footprint — just campaigns live on time, every time.
Behind Akash sits a trained execution team — dedicated leads assigned to your accounts, every campaign run through the same QA checklist. No rotating ticket queue, no anonymous hands.